A new breed of entrepreneur is on a mission to realise their dreams. They are building startups that put people first and measure success in happiness, as well as profits. We call them happy startups.

Why Do You Work ?

It is because you want to or because you have to?

Sleep Work TV

Apart from sleep, the number one activity you’ll spend most time on in your life is work.

Top 5

Regrets of dying

  • I wish I’d had the courage to live a life true to myself, not the life others expected of me
  • I wish I hadn’t worked so hard
  • I wish I’d had the courage to express my feelings
  • I wish I had stayed in touch with my friends
  • I wish that I had let myself be happier

Regrets of nobody

  • I wish I’d spent more time in the office
  • I wish I’d spent more time with people I don’t like
  • I wish I’d played it safer
  • I wish I’d worked in a bank
  • I wish I’d ignored that dream in my head

Now, here’s a crazy idea…

What if you actually enjoyed what you do…

And became the boss of your own happiness…

…Creating your own happy startup?

The 4 Pillars Of A Happy Startup


If you don’t love what you’re doing, then why should anyone else?


People love companies with a purpose. It gives your brand a resilience, a reason for being.


Love your customers and employees and they’ll love you back with loyalty and trust.


Happy teams make for more profitable companies. Do the right thing and success should follow.

Passion People Profits Purpose
Happiness Is A Business Model Tony Hsieh

Still sceptical?

Here are some remarkable happy startup stories

The Movement Has Started

We get people out of the city

We run regular events in London and Brighton (in the UK) to help budding entrepreneurs get inspired by those that have made the leap already, as well as giving them access to knowledge and resources to start their own business in a friendly environment of likeminded people.

Check Out Our Meetup »

We spread the love

We teamed up with Action for Happiness to celebrate the UN’s first International day of happiness, pledging to spread happiness to people all around us. In sticking to our word, we flocked to the streets of London vowing to cheer up those who needed it most on a miserable, rainy Wednesday – city workers who hate their jobs! We handed out seeded paper (yep, paper that you can literally plant, water and grow) in a bid to let city workers ‘Grow their happiness’. It was great to see lots of happy faces at the end of a very long day.

Read more »

We’ve even written a book!

The book covers 4 steps to a happy startup: From passion, purpose and people, to profits. It’s the perfect introductory to building your own happy business if you’re a budding entrepreneur.

Download Our e–book »

Our Story

At the Happy Startup School we’re at the start of our journey to build a community of people that believe there’s a better way to do business. We want to help passionate founders build the best companies of the future that have a clear purpose, a strong brand & culture, and loyal customers.

If you’d like to get inspired by others and learn how to build a happy startup, we’d love to have you on board.

Visit The School Website »

Our Inspiration